A frisky brothel for cats.

 

Client: gaia 
Agency: famous

 

Together with animal right's organisation GAIA we opened the world's first cat brothel. The 'Hot Pussy' is situated next to Brussel's red light district and is open from dusk till dawn.

The brothel is part of larger campaign with as main focus the put some pressure on the Belgian government to pass a law forcing cat sterilization. This is the first step in stopping the over population of cats, every year 35.000 kittens are dumped in shelters and after only a few days more than 10.000 are euthanasized.